Running Your Own Fitness Business

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Launching your career as a yoga teacher, gym instructor, personal trainer, or small business owner can definitely feel daunting. Today on the blog I’m excited to share a guest post with some helpful tips that will give you an extra boost of motivation and clarity. Enjoy!

3 Tips for Launching Your Own Fitness Business

A contributed post

Every year there are more and more fitness businesses springing up, from pilates blogs to crossfit vlogs to YouTube channels about adopting different Hollywood fitness plans. Monetizing your hobbies and your passions has never been more popular. But it isn’t necessarily an easy thing to do. Here are some tips on how you can turn your fitness life into a fitness business.

1. Practice What You Preach

It’s incredibly important to make sure that you practice what you preach. If you don’t sincerely believe in what you’re doing, then chances are, you won’t find success doing it. It’s easy to sit in an office job all day and input numbers into a spreadsheet and then go home to forget all about it. But if you’re talking all day about your healthy lifestyle and your fitness routine, then there needs to be truth and sincerity behind what you’re doing. Not only can people smell a phony from a mile off, but remember that people who want to get healthier and feel good about themselves are looking for experts to look up to and to give them guidance. You owe it to them to provide that sincerity and truthful guidance, especially if they are paying clients.


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2. Invest In Good Materials

It’s crucial to make sure that you invest in good materials. If you’re creating an activewear line, look for an activewear manufacturer that really knows their stuff and that will work with you to create exactly what you want. If you’ve decided to open your own yoga studio, it’s important to find the right venue: remember that many classes offer a calm and serene environment, so if the studio is next to an incredibly loud and busy street it might be difficult. Likewise, if there are drafts of cold air in the room and your students are shivering, they might not feel comfortable when it comes to loosening up. Don’t rush into this new business: investigate, think, and then invest to find the best fit for you.


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3. Do Your Research

Finally, remember to do your market research. If you’re enthusiastic and excited it can be easy to rush right into new things, so take a breath, take a step back, and make sure that your idea is unique and that there’s a market for it in your area. Talk to as many people as you can to see what they really want from their fitness life: if they would love a safe community in which to go running, you could start up your own parkrun or jogging club, for example. If you live in an area that’s less affluent, clients might not want to pay a hundred dollars for a pair of yoga pants, no matter how beautiful or useful they are. Do your best to combine what other people want with what you want from your business to reach the best possible compromise.

Starting your own fitness business will undoubtedly bring its own challenges, but if you have passion and drive, you can achieve whatever goals you set for yourself.